1. Стиль жизни

Вирусные образы звезд и вездесущий Канье Уэст: как Ло Роуч прошел путь от владельца винтажного магазина до самого влиятельного стилиста 2021 года

Анастасия Лендьел
Анастасия Лендьел
14.11.2021

В рейтинге издания The Hollywood Reporter он впервые оказался в 2017 году, стартовав с 21 позиции. Всего за несколько лет Ло Роуч уже стал самым влиятельным стилистом 2021, перешагнув сразу 20 строчек. «А так можно было?» — напрашивается вопрос. Рассказываем в материале, кого одевает Ло и как он проложил себе путь к успеху.

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Все началось с винтажа и Канье Уэста

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<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/COffpKfjY5p/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/COffpKfjY5p/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/COffpKfjY5p/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Law Roach (@luxurylaw)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Винтаж всегда был страстью Ло Роуча. Еще не догадываясь, какая блестящая карьера его ждет, в начале нулевых он открыл свой первый винтажный магазин Deliciously Vintage в Чикаго. Однажды туда случайно зашел Канье Уэст, и ему понравилось! Именно Канье привлек внимание модных критиков к небольшому, но атмосферному магазинчику, что ускорило карьерный рост самого Роуча.

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Зендея стала первой клиенткой уже стилиста Ло Роуча 


Работать с Зендеей Ло Роуч начал, когда ей было всего 14 лет. Близкая подруга актрисы была одной из постоянных покупательниц в магазине Deliciously Vintage и посоветовала ей обратиться к Роучу за помощью в подборе образов.


«Я никогда не забуду этого: Зендея собиралась на премьеру шоу Джастина Бибера Never Say Never, и ей было нечего надеть. Она решила пойти по магазинам, чтобы это исправить, и моя клиентка дала ей совет: „Ло — стилист. Тебе следует сходить на шоппинг вместе с ним“. С тех пор мы вместе», — вспоминает Роуч.

Сейчас, после контракта с Valentino, в это трудно поверить, но в самом начале их сотрудничества Зендея была только восходящей звездой Disney, и знаменитые дизайнеры не спешили ее одевать. Именно благодаря Ло Роучу она выглядит на красных дорожках такой, какой вы привыкли ее видеть.


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transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/COHAHWqjur1/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Law Roach (@luxurylaw)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Ло Роуч и телевидение

Стилист не ограничивается подбором образов для своих звездных клиентов. Понимая, насколько для него, как для профессионала, важна узнаваемость и медийность, он идет на телевидение. В 2016 году Роуч получил приглашение присоединиться к составу жюри шоу «Топ-модель по-американски». Стилист успел принять участие в двух сезонах, а компанию в судейских креслах ему составили креативный директор журнала Paper Дрю Эллиот и модель Эшли Грэм. Известно, что Ло должен был участвовать в финальном сезоне шоу, но съемки приостановили из-за пандемии.


«Топ-моделью по-американски» дело не закончилось, сейчас Роуч — судья телевизионного проекта «Легендарные» на HBO Max.


<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/COQ4pMTD5TB/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/COQ4pMTD5TB/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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Вирусные образы для селебрити


Сейчас Ло Роуч работает со многими популярными актерами и музыкантами: звездой сериала «Ход королевы» Аней Тейлор-Джой, актрисой Приянкой Чопрой, «человеком-пауком» Томом Холландом и певицей Селин Дион.


Судя по образам, в которых его клиенты появляются на красных дорожках, стилист не изменяет себе и остается верен винтажу. Этот факт хорошо иллюстрирует появление Зендеи на премии Bet Awards 2021 в платье Versace 2003 года.

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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CQpP9v_jA1T/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Law Roach (@luxurylaw)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Еще одна отличительная черта Роуча-стилиста — отсутствие одной «формулы» для работы со всеми клиентами: он всегда ищет уникальное решение, которое преобразит стиль каждого. Именно по этой причине образы, созданные Роучем, часто становятся вирусными и разлетаются по пабликам.


Самый яркий пример — Селин Дион, которая неожиданно для всех стала иконой стиля и звездой стритстайла в свои 50. Конечно, здесь не обошлось без грамотной PR-стратегии, но и Ло, одевший на Селин толстовку Vêtements с постером «Титаника», в этой команде далеко не последний человек!


<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/CMU8CL2n5Zt/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/CMU8CL2n5Zt/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CNEjh4gjESx/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Law Roach (@luxurylaw)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>
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